Participant Recruitment of African American College Students at an Historically Black College and University (HBCU): Challenges and Strategies for Health-Related Research

Lack of research participation among African Americans is problematic for population relevant health disparity research. The purpose of this paper is to identify and describe challenges and strategies in recruitment of African American college students for healthrelated research being conducted at a small Historically Black College or University (HBCU). Upon completion of a recruitment and retention literature review, study investigators constructed and tested a culturally-specific, direct-appeal protocol to recruit participants. Major barriers to recruitment of African American college students included discrete sources of distrust, lack of understanding of the research process, and logistical concerns. Implementation of a culturally-specific, direct appeal protocol led to a significant improvement in recruitment and retention of student participants. It is imperative that researchers demystify scientific investigation as a first step towards building trust between themselves and target populations, particularly those from traditionally underrepresented groups. Reasons for distrust, a need for trust and trust building strategies are offered here.